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Estee Portnoy

Estee Portnoy, standing in front of a Michael Jordan jersey, understands the importance of a "brand refresh" through her longtime affiliation with the basketball legend. (Darla Photography) In creating BBYO's new logo, on top, the iconic menorah symbol was maintained, while asymmetrical lengths were added to the branches and heights of the flames to convey individuality through self-exploration.

In creating BBYO's new logo, on top, the iconic menorah symbol was maintained, while asymmetrical lengths were added to the branches and heights of the flames to convey individuality through self-exploration.

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